AI is changing how brand strategy gets built — faster, more automated, and at greater scale than ever before.
But speed doesn’t equal clarity.
When teams jump straight to prompts without doing the human work of meaning, positioning, and decision-making, AI doesn’t fix the problem — it amplifies it.
AI-Enabled Brand Strategy is a 90-minute executive learning session designed to bring structure, judgment, and intention back into brand strategy in the age of AI.
This is not an overview of tools.
It’s a practical, human-led framework for how brand strategy actually works when humans and machines collaborate.
In this session, you’ll learn where AI genuinely helps, where humans must decide, and how to build brand systems that scale without flattening meaning.
What the Session Will Cover
Using a clear four-part framework, we’ll explore:
Discover
How to use AI for research, signal-spotting, and insight acceleration — without skipping real human understanding.
Define
How to make clear strategic decisions around positioning, promise, values, and personality — including real trade-offs.
Design
How to translate brand strategy into language and identity systems AI can support and reproduce consistently.
Discipline
How to build guardrails and governance so your brand stays coherent as AI scales execution across teams and tools.
You’ll leave with practical frameworks and clarity you can apply immediately.
Who This Is For
This session is designed for:
Brand and marketing leaders
Senior strategists and consultants
Founders and executives responsible for brand direction
If you influence brand strategy and are exploring AI — this session will help you use it with confidence and care.
Hosts
Ellen Craven: Brand Strategy Leader & Advisor
Carolina Migliaccio: Brand, Strategy & Creative Systems Lead
Together, Ellen and Carolina bring deep experience at the intersection of brand, business, creativity, and emerging technology.
Price
$97 USD
Includes live access + 30-day replay
Date
Friday 30 January NZT
Time
10am - 11:30am NZT + 30min Q&A
Format
Live online session via Zoom. 90 minute workshop.
Replay
Recording available for 30 days following the session