AI-Enabled Brand Strategy
How humans lead and AI accelerates meaning
A 90-minute executive learning session for brand and marketing leaders navigating the role of AI in modern brand strategy.
AI is changing how brand strategy gets built, faster, more automated, and at greater scale than ever before. But speed doesn’t equal clarity.
When teams jump straight to prompts without doing the human work of meaning, positioning, and decision-making, AI doesn’t fix the problem; it amplifies it.
This session is designed to bring structure, judgment, and intention back into brand strategy in the age of AI.
Join us for clear thinking, practical frameworks, and human-led strategy supported by AI where it truly belongs.
What to Expect
In this 90-minute session, you’ll gain a grounded, practical understanding of how brand strategy works when humans and machines collaborate.
You can expect:
Clear frameworks, not theory
Real examples, not generic outputs
A human-first approach to AI adoption
Practical takeaways you can apply immediately
This is an executive primer; thoughtful, strategic, and designed for real-world decision-making
Your Hosts: Ellen Craven & Carolina Migliaccio
Brand strategy leaders working at the intersection of business, creativity, and emerging technology.
Date:
Friday 30 January NZT
Time
10am - 12pm NZT
90min workshop + 30 min Q&A
Location
Live interactive, actionable workshop live on zoom.
what we’re covering
This session walks through a practical, human-led system for brand strategy in the age of AI:
Discover
How to use AI for research, signal-spotting, and pattern recognition without skipping real human insight.
Define
How to make clear strategic decisions around positioning, promise, values, and personality including real trade-offs.
Design
How to translate brand strategy into language and identity systems AI can support and reproduce consistently.
Discipline
How to build guardrails and governance so your brand stays coherent as AI scales execution across teams and tools.
You’ll leave knowing:
Where AI genuinely helps
Where humans must decide
And how to keep meaning intact as AI enters your workflows
who is this for
This session is designed for:
Brand and marketing leaders
Senior strategists and consultants
Founders and executives responsible for brand direction
If you influence brand strategy and are experimenting with AI, this session will help you use it with clarity, confidence, and care.
join us!
AI can accelerate your brand strategy but only if the thinking is clear. Join us for a practical session on how to build brand strategy that holds up in the age of AI.
your hosts
Ellen Craven
Brand Strategy Leader & Advisor
Ellen helps organisations bring clarity, focus, and momentum to complex brand challenges. Working at the intersection of brand, business, and emerging technology, she partners with leadership teams to turn strategy into practical frameworks that support confident decision-making and sustainable growth.
Carolina Migliaccio
Brand, Strategy & Creative Systems Lead
Carolina specialises in translating brand strategy into creative systems that scale. Her work bridges human insight, structure, and execution — ensuring meaning, consistency, and coherence aren’t lost as teams adopt AI-powered workflows.
