SHE IS AI™: Business AI in Action series
Practical AI Adoption for Business Leaders in 2026
A one-day, in-person forum for business owners, consultants, and enterprise leaders navigating AI adoption with clarity, confidence, and responsibility.
Why this event series exists
AI is no longer experimental.
In 2026, it’s operational.
But most businesses are stuck between:
Too many tools
Too much hype
Too little clarity
SHE IS AI: Business AI in Action is designed to cut through the noise and help organisations understand:
What AI is actually useful right now
How to adopt it strategically and responsibly
What leaders must get right before scaling
This is not a technical conference.
It’s a business forum for decision-makers.
Who this event is for
This event is designed for:
Business owners & founders
Consultants & professional services
Enterprise & corporate teams
Directors, senior leaders & decision-makers
If you’re asking:
“Where do we even start with AI?”
“How do we adopt AI without risk?”
“How do we move from tools to systems?”
This day is for you.
What you’ll get out of it.
By the end of the day, you’ll understand:
How to approach AI adoption strategically (not reactively)
What generative AI can and can’t, do for business
How AI automation actually gets implemented
How AI is reshaping brand, marketing, and design workflows
What responsible, ethical AI adoption looks like in practice
You’ll leave with clarity, and an action plan.
What to Expect
In this 90-minute session, you’ll gain a grounded, practical understanding of how brand strategy works when humans and machines collaborate.
You can expect:
Clear frameworks, not theory
Real examples, not generic outputs
A human-first approach to AI adoption
Practical takeaways you can apply immediately
This is an executive primer; thoughtful, strategic, and designed for real-world decision-making
Your Hosts: Ellen Craven & Carolina Migliaccio
Brand strategy leaders working at the intersection of business, creativity, and emerging technology.
Date:
Friday 30 January NZT
Time
10am - 12pm NZT
90min workshop + 30 min Q&A
Location
Live interactive, actionable workshop live on zoom.
featured speakers
Amanda Jeffs
Founder & CEO, SHE IS AI
Opening Keynote: AI Fundamentals for Business Leaders in 2026
Jennifer Michtavy
AI Strategy & Organisational Readiness
How New Zealand businesses should approach AI adoption at a leadership and organisational level.
Mo Hafez
Generative AI for Business Leaders
What leaders must understand about generative AI before adopting it at scale.
Monika Mileva
AI Automation & Implementation
Turning AI intent into workflows, systems, and measurable ROI.
Katy Keene
AI-Driven Design & Marketing Workflows
How businesses are using Canva and AI to scale content, branding, and marketing efficiently.
Expert Panel on Responsible & Ethical AI Adoption
We also have an hour long thought leadership panel to finish out the day, discussing responsible, ethical, and trustworthy AI adoption for business; governance, risk, and accountability in real-world environments.
Your expert panelists:
El Wong
Anja Lee
Ricquel Harper
Lexi Gilbert
Expert Panel on Responsible & Ethical AI Adoption
We also have an hour long thought leadership panel to finish out the day, discussing responsible, ethical, and trustworthy AI adoption for business; governance, risk, and accountability in real-world environments.
Your expert panelists:
El Wong
Anja Lee
Ricquel Harper
Lexi Gilbert
your hosts
Ellen Craven
Brand Strategy Leader & Advisor
Ellen helps organisations bring clarity, focus, and momentum to complex brand challenges. Working at the intersection of brand, business, and emerging technology, she partners with leadership teams to turn strategy into practical frameworks that support confident decision-making and sustainable growth.
Carolina Migliaccio
Brand, Strategy & Creative Systems Lead
Carolina specialises in translating brand strategy into creative systems that scale. Her work bridges human insight, structure, and execution — ensuring meaning, consistency, and coherence aren’t lost as teams adopt AI-powered workflows.
ABOUT SHE IS AI
SHE IS AI is a global platform focused on ethical, inclusive, and practical AI adoption across business, education, and society.
We bring together experts, educators, and leaders to help organisations navigate AI with confidence and care.