The AI Revolution: A Creative Adventure Meets the Quest for Ownership

Imagine an unbounded creative world where artificial intelligence (AI) tools such as Midjourney, DALL·E, and ChatGPT spark imaginations and produce art, narratives, and experiences with a touch of a digital finger. Anyone can become a master creator thanks to these tools, which are dismantling barriers.
Indeed, despite the fact that AI is already in the process of evolving, its exciting futuristic technology still has a long way to go - yet to be known!

However, we are now in 2025.

Here’s the twist to all: who owns the masterpieces born from these AI wizards? How are the works of creative companies with valuable intellectual property protected? Most importantly, how does the creative community develop moral guidelines to preserve the ownership as technology advances at a breakneck pace? 

“This is a story about creativity, ownership, and finding equilibrium in a world where artificial intelligence is driving innovation.”

The question of intellectual property (IP) ownership is the heart of this adventure, leading creators and businesses alike as the main cast of this story.
Without robust policies to govern AI and IP, the creative industry faces a daunting situation: a future where creators are underappreciated and underpaid, their work overshadowed by AI’s relentless output. 

Fear not—some businesses and organisations are handling the push to create AI safety and ethics. And here we are!
Platforms like IP Signals by Reinvent and initiatives like She Is AI are charging into the fray, providing businesses and artists with the means to safeguard their creations while promoting responsible AI. By changing the rules, we, as industry pioneers, are encouraging and bolstering human creativity, which will help increase productivity when utilising AI's intelligence.

Theft in misuse, deepfakes, unauthorised IP work are nothing new.
Did you know, in 2024, a blockbuster scandal hit the headlines, starring none other than Tom Hanks, Hollywood’s beacon of integrity?
Hanks publicly addressed fraudulent AI-generated advertisements that used his name, voice, and likeness without his consent to promote "miracle cures and wonder drugs." These deepfake ads, which he denounced as scams, falsely depicted him endorsing health-related products. This incident was more than a legal issue; it shook the foundations of identity and trust, highlighting how easily AI can replicate a person’s likeness with alarming accuracy, serving as a stark reminder of technology’s potential to distort reality. This case is not just about a celebrity; it’s a warning for all creators, underscoring the urgent need to safeguard the authenticity of their work in an era of digital doubles.

Tell me, wouldn’t having your voice or image misused by others make you anxious?

This drama doesn’t stop at the A-list. Renowned authors and creators, such as John Grisham, Jonathan Franzen, and Sarah Silverman, have taken center stage in legal battles against AI tech giants. Their charge? These companies trained their models on copyrighted texts like books, articles, and creative works without permission, effectively using protected content as raw material.

This clash reveals a core conflict: AI needs vast data to shine, often feasting on protected works to churn out competing content at minimal cost. It’s a high-stakes showdown, where creators fight to reclaim their stories, demanding fair play in a world where AI can outpace human effort without breaking a sweat.

The stakes are high, and society is growing concerned. AI’s unchecked ability to human creations without accountability could threaten our cultural and technological landscape. Imagine authors and artists losing their drive to create when their work is stolen without credit—a world less vibrant as the creative tapestry of stories, art, and bold ideas unravels. This narrative demands that creators take a stand and push for reform.

Enter IP Signals by Reinvent, a revolutionary platform transforming Intellectual Property wnership in the AI era. Far from a typical IP safeguard, it’s like the Moody’s of IP risk assessment, providing predictive insights to anticipate infringements before they can escalate. Leveraging cutting-edge plagiarism detection, digital watermark tracking, and advanced semantic AI, IP Signals delivers risk scoring intelligence for creative assets to detect and protect them.

Recent lawsuits have been in talks - take the Getty Images lawsuit against Stability AI, where watermarked copyrighted images were caught in the AI’s web. IP Signals’ digital detective work are being built to handle and trace these clues, helping companies be prepared for legal traps proactively. This is an exciting time of empowerment for the creative industries, including media, gaming, and more, where foresight is crucial.

Imagine a studio investing heavily in characters and worlds, only to have AI replicate their work without their consent. This risk was brought to light by the lawsuit between Tesla, Inc. and Alcon Entertainment, LLC, which revealed the unapproved use of character likenesses.

IP Signals is looking to collaborate with gen-AI businesses or game studios during our beta phase in order to help them protect their assets from getting infringed.  

This is a story of innovation, where technology hands creators the reins to protect their visions. AI won’t stop evolutionize. Humans will also need to be protected. 

IP Signals stands as a pioneering force in ethical AI innovation, aligning with initiatives like She Is AI to champion proper attribution, fair compensation, and transparent governance. This visionary platform empowers creative businesses by equipping them with essential tools to protect their work and thrive in the AI-driven creative landscape. While AI offers immense creative potential, cases like those involving Tom Hanks and prominent authors highlight the risks of inadequate IP protections.

IP Signals addresses this with the first predictive, data-driven tool to shield creative  businesses from IP risks, enabling confident navigation of AI’s evolution. It supports creative businesses in detecting their works within AI datasets for rightful compensation and helps media companies ensure copyright compliance.  complements this mission by fostering inclusivity, creating a fairer creative economy for all. The path forward relies on collaboration among creators, developers, and policymakers to drive responsible legislation and ethical tools, celebrating ownership, acknowledgment, and the human spark in creative expression.

As an entrepreneur and creator myself, I write this article to spread awareness and call out for creative organizations and media companies to take control of their IP destiny—join us at IP Signals by Reinvent as beta partners by contacting

Email: hello@reinventdao.io
Website: https://ipsignals.reinventdao.io/

Written by,
Hanis Harmiles
Founder of Reinvent DAO
https://www.linkedin.com/in/hanis-harmiles/