AI Fashion: The Revolution Reshaping Creativity
A quiet revolution is sweeping through the fashion world; and it's powered by AI.
As we prepare for the SHE IS AI Fashion Awards, it’s worth spotlighting the innovative forces redefining design, creativity, and collaboration in fashion.
A recent article from VML Intelligence, authored by Carla Calandra, explores how generative AI is transforming fashion from the inside out, not replacing designers, but elevating them.
(Source: VML Intelligence: AI Fashion, by Carla Calandra, April 2023)
Here are some of the key takeaways:
Design for All: AI’s Democratizing Power
As Marco Marchesi, CTO of digital fashion house The Fabricant, explains:
"AI allows anyone to become a designer — even without a fashion background — generating high-quality visuals and collections through text prompts."
AI’s ability to translate imagination into digital garments is inspiring a new wave of designers, blurring the lines between traditional and digital fashion. This democratization is transforming the industry’s very foundation.
AI as Creative Partner
In a Business of Fashion podcast, technology correspondent Mark Bain noted that AI removes repetitive tasks, freeing designers to focus on true creativity. In many ways, AI becomes like a creative director, enabling creators to conceptualize and experiment at a higher level.
Similarly, AR fashion house ZERO10 is launching Custom Shop, an AI-driven feature allowing anyone to create wearable AR designs — no prior skills required. AI-generated overlays on digital garments will bring personal creativity into augmented reality experiences.
Inspiration on Demand
Cala, a generative AI tool built by OpenAI, is enabling designers to generate new ideas at lightning speed. Big brands are already experimenting:
Vuarnet used AI to create its lookbook for Paris Men’s Fashion Week.
Lazoschmidl generated prints with AI for the runway.
At New York Fashion Week, AI-inspired futuristic effects took centre stage — from Isamaya FFrench’s “Dark Web” makeup, to Mowalola’s “Alien Superstar” look.
AI as Tastemaker of the Future
Luca Morena, CEO of Nextatlas, predicts that AI will become a fashion tastemaker — shaping what people desire as they see AI-driven styles stream through social media.
Importantly, Ben Benichou (CEO, Drop) sees AI as a revolution, not a threat: “It’s an amazing revolution, not one that will eliminate creatives in the next few years.”
In Summary:
AI is not replacing fashion designers — it is augmenting them, unlocking new tools for inspiration, accessibility, and next-gen collaboration. As we celebrate AI innovation through the SHE IS AI Fashion Awards, we stand at the forefront of this extraordinary shift in creativity.
Credits: Original article by Carla Calandra, VML Intelligence – “AI Fashion” Read full article here.
Images: Courtesy of The Fabricant.
